Mm. So if youāre at Google, if Iām trying to pitch a product to other teams, and they say how many net new active, net new one day active do you think this product will get? Iāll say, oof, I donāt know, 50,000. Then we go to 50,000. I wouldnāt do this for 50 million. You know, so like thereās this whole class of features that just canāt exist. in a world, the world that weāre currently in thatās hyper aggregated.
And so this leads to asking, or Iāll just do the one that already has it. So this is a phenomenon you might call data gravity. It tends to accumulate in the places that already exist and they become massive. And nobody else can get this data.
