A vanishingly small slice of knowledge work has the shape of text-in-text-out (copywriting/Jasper). The real alpha is not in generating text, but in using this new capability and wrapping it into jobs that have other shapes
An organization should strive to own as little text as necessary to express their information and accomplish tasks. If you don’t heed this warning, you end up with a Notion that has 10 copies of every piece of information, 4 of which contradict each other and only 2 of which reliably surface on searches
In the same way that building software is about organizing software abstractions in just the right arrangement to make it easy to reason about and improve, there’s a skill to organizing people, economic incentives, communications, and networks of trust in a way that makes the whole people system (companies, partnerships) possible to debug and predict and improve.
