• Many upscale white families prioritise keeping kids away from technology, says Mr Culatta. Black and Hispanic families, who are poorer on average, may be less bothered. “Those families feel the urgency,” says Alejandro Gibes de Gac, the founder of Paloma, an app that uses AI to help parents tutor their children in poor schools. “They are thinking: ‘I’ve got to be the one to help my kid find a better future.’” AI, it seems, can show them how.