• . In other words, how are these technologies connected to revenue? A company that primarily earns income through advertising will approach engineering decisions differently than one that relies on a subscription model

  • You also need to know how to communicate to an executive audience (your bosses), which means you need to have clear, concise messaging that focuses on the bottom line

  • At the same time, you need a council of your own sponsors and mentors to help you master complex skills, access growth opportunities within the company,