We think Extendable Media is exciting because it allows both writers to tell great stories and readers to form their own opinions by interacting with the source material if they want to.
And we think the time for this is now. The internet allows publications like ours to include unlimited context alongside a narrative without disrupting its flow—and at no extra cost. AI can make this context discoverable and meaningful.
Accusations of bias in the media run rampant from all sides, but there’s no easy solution because omission is an inevitable part of narrative.
We’ve made mistakes, and I think every other media organization and writer would say the same.
Eighteen months ago, I realized that technology was changing this equation. Before, research and storytelling were always inextricably bundled together. But because AI can now tell stories, pure research—without an accompanying story—can be useful raw material for any end user.
These experiences, when well-created, might constitute new content formats in and of themselves and will require craft to create.”
the perspective in the main story, and explore the transcripts and articles that formed it in their entirety. Let us know what you discover—we’re as curious as you are.
Extendable articles are best suited for readers who already practice deep engagement with source material — people with creative workflows built around introspection and annotation. The format assumes a reader who wants to move between narrative and raw evidence, which is a knowledge-work habit, not a mainstream one.
