Generative AIs are gaslighting machines. To be successful as products, they need to produce convincing and generic text that “works” for most users.
We’re already seeing this trend through personal branding on social media; people are drawn toward individuals rather than faceless corporations. Brands willing to share not only their expertise and products but also their journey —including failures and successes— foster stronger bonds with audiences. That’s why building in public is such a big deal: it’s a trust-building action aimed at long-term relationships
