• During the Covid-19 pandemic, and the surging Black Lives Matter movement, it was increasingly attached to words like activism or allyship to suggest that some of the people who showed support for certain causes did not actually care about those causes but were aligning themselves to appear moral.

  • That the term has already turned into a tongue-in-cheek insider joke encapsulates the broader nature of social media itself, Mr. Wang said, where “everything, to a large degree, is a performance.” He added, “RuPaul has this quote, ‘We’re all born naked, and the rest is drag.’”