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“Most of the time work was fun. Even when I clocked long hours on challenging projects, I enjoyed myself and looked forward to doing it again the next day.
Other times, I was a tightly wound ball of stress who sucked the joy out of a room like a Dementor from Harry Potter. Even when my workload was lighter, things just felt difficult. Eventually, I realized the work itself wasn’t to blame—it was my attitude that was triggering one state or the other. For a long time I wondered what was going on.” I recognized myself in these words. I, too, sometimes sucked the energy out of a room, even when I knew I should be fueling it. I read on. The piece, written by Michael Ashcroft, is about how in life, you get to choose your perspective—you can be playful, silly, understanding, and joyful. You can enjoy the ride and be present, which, I think, is another form of sincerity. Or, you can be serious. You can cut out play in favor of execution. You can use up energy instead of giving it. Rather than lecture how people can or should live their lives to combat this feeling of seriousness, Michael discusses changing the lens through which we can view life itself. “Be sincere, not serious” became my mantr View Highlight 2025-04-01
In his piece, Evan argues that when the cost to build and manage a business becomes so low because of AI that virtually anyone can do it, value accrues to those who own distribution.
I believe that negative CAC businesses—those that are built atop a distribution network where subscribers pay for content—are the future of SaaS. Dan, Evan, Kate, and the rest of the team have built an amazing foundation, and I think that Every can be the poster child for this model.
