This was the quality I had been questing for, the holy grail of creatives everywhere, the unwavering faith that, at the end of this mess, the thing we have touched and molded will be something wonderful.
drawing conclusions from how the “average” feels. A person with creative confidence does not lose her direction. Her feet remain firmly planted on the path, following the guidance of rational first principles, a solid internal process, and research and learnings straight from the people she is building for.
You will ask have you considered X? and the answer is always, Yes, I have considered X, and here are the tradeoffs and my conclusion…
